The Contact Advantage Global Management System (GMS) is the only product of its type that we know of. Pulling together data from all the key areas within the manufacturers sphere it provides a complete overview of the manufacturers performance from a Global perspective – and allows for the fullest two-way provision of information available.
Designed with unrivaled experience, both at dealership and manufacturer level, the Contact Advantage GMS is the new BENCHMARK for information interrogation, reporting AND dissemination for a car manufacturer.
For the first time we are able to provide manufacturers with – THE FULL PICTURE.
The GMS performs the following functions:
- Extracts all levels of data – including financial.
- Gives Insight into the business at every level with no nonsense meaningful quick-read alerts.
- Produces and processes data Daily, Weekly and Monthly.
- All trend and forecast data is automated.
- Data is sifted to allow localised flexing at a glance removing knee jerk decisions
- Data is sorted to allow easy visual of the key elements, highlighted with clear calls to action
- Flexed comparisons to allow forensic data analysis and forecasting
- Failures and misuse of data measured and reported upward for action
What are the key Features and Benefits of GMS?
GMS – aids Marketing:
- CA shows where marketing spend works and is able to add value to marketing spend decisions at all levels.
- Flexing allows dealers to model against close neighbours without revealing sensitive data but helping to drive best practice for Regional Teams and Managers.
- Local marketing data module working with Manufacturer marketing portal reducing costs now and giving improvements over future years.
- Per lead
- Per appointment
- Per sale
- Aftersales and Parts
- Improving penetration
- Helping decisions at all levels
GMS and e-mail:
- Managed Daily with outlet reports to all staff at grass root level highlighting every customer not e mail captured.
- Customers contacted when no activity is seen by the system.
- Reports and calls to action by name by dealership with clear reasons for no purchase.
- Intelligent e mail capture ensuring when Sales Consultants add names to CA a short list of live e-mails will appear to guarantee the best data capture ever.
GMS and Financial Planning
- Stock New and Used by time, by policy, by poor judgement with suggested best practice from top quartile for daily measurement and action.
- Lost opportunity reporting and detailed reports with names and numbers to resolve.
- Poor performer assessment flexed to remove seasonality and weather etc.
- Cash assessment of poor activity.
- Early warning for ‘at risk’ dealers.
- Targetted actions.
Contact Advantage – Global Management System
The Full Picture.