Every year marketing department’s mail-shot customers based on their own historic records. Considering that on average over 40% of these mailers never reach there the individual they where intended for. This is mainly due to quality of data held within the database.
If the data had been effectively cleansed before the mailer had been sent, it would have ensured a higher level of customers received the intended mailer.
Data cleansing covers:
• Address Details
• Phone numbers
• Mobile Numbers
• Email Address’s
• Deceased
Once the data has been cleansed, we will supply you with an itemised quote detailing the data that is missing or inaccurate. You can decide on any additional data you may wish to purchase.
An addition to this service is the ability to purchase alternative data sets based on demographics of existing customers or by customers that have purchased specific vehicles.